Right now we're working on a new structure together with some business coaches. If we see that there are more positions needed in the long term, we adjust our financial planning and start looking for possible options. When we lay out the project timelines (including upcoming and possible projects), we distribute our team across the plan.
The decision if we need to hire someone or outsource some tasks usually comes during planning sessions. The PR campaigns are usually outlined by the publisher and we work together to find out what works best for the game. But still, we're gaining experience in marketing with each project made as we also do some of it ourselves. We're working on the development of the games and have been working with publishers for the marketing part so far. Our first investment came from federal-state funding and was allocated for our first project The Inner World.
Every project we finish teaches us new lessons and we try to implement these learnings when scoping the next project time and budget-wise. As long as you don't have a product that sells very well it's very tough to build up a financial buffer to be able to extend your own project without having to worry about cash flow issues. That brings timing issues to the table when you have to start working on other projects to generate income for the studio. Project extensions are a regular issue in game development because you face challenges that are very hard to anticipate, and also because you want to deliver the best product possible. At the same time, we already had to start contract work to keep our studio financed. We had to postpone the mobile release of The Inner World because we didn't manage to deliver the mobile version on time. But of course, that brings its own problems when you have to start doing contract work but your game needs a lot of support once it's out in the open. That way we could keep an income flow after delivering the gold master for a project. Our studio was built on the premise to work on our own projects but also do some contract work.
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